Know Good Place is a vibrant DIY space nestled in Hartford’s Parkville neighborhood and designed to uplift emerging brands and small businesses through retail opportunities, events, and collaborations.
Rooted in the spirit of the Know Good Market series, this project connects communities while fostering innovation and growth in partnership with reSET and Breakfast Lunch & Dinner.
An Overview
We are excited to introduce Know Good Place, a dynamic new project designed to support and nurture the growing small business ecosystem in Hartford. This new concept offers emerging brands and businesses a unique opportunity to thrive through retail opportunities, events, and programming. Expect pop-ups, activations, and collaborations that will not only showcase innovation but also foster connections within the community.
At its core, KGP is dedicated to serving the Hartford community and its entrepreneurial landscape. We aim to create a vibrant space that brings people together, allowing them to connect, share ideas, and grow their ventures.
FAQ
Q: What is Know Good Place (KGP)?
A: A DIY space intended to support Greater Hartford’s small business ecosystem through retail, events, and activations.
Q: Where is KGP located?
A: We are located at 1429 Park St, #114 in Hartford’s Parkville neighborhood. This is the former reSET co-working space on the first floor of the historic “Design Center”.
Q: What are the shop hours?
A: Our general operation schedule is Saturdays only from 12-5 PM. This is excluded from additional pop-ups and events outside of this window.
Q: How do I sell my products or get my business involved at KGP?
A: You will need to send us an application here. There are a few models we will consider for your brand or products:
Consignment: Upon approval, you will leave your items with an inventory sheet to confirm the items you're leaving at KGP. The team will collaborate with you on how to best display and place these items. If you have a preference or specific way your items should be displayed, please discuss that beforehand. You keep 65% of the profits, KGP gets a 35% commission on any product sold.
Pop-Up: You will have a space available for one regular Saturday date during regular hours to vend from noon - 5 PM for $50. KGP will highlight your vendor appearance, with a graphic you provide, and you get to keep 100% of your profits that day. If you’re looking to vend for a different period of time, please refer to the pop-up details below.
Activation: In addition to space for Pop-Up vending we have a larger ~600sf activation space for hosting you either during KGP hours or outside of regular Saturday hours. The rental fee can be set for 1 pop-up date at $250 or $50/hour outside of KGP hours. These activations can be used to sell goods, host workshops, interactive events, or live demonstrations, that allow customers to engage with your brand or organization in a meaningful way. Brands are also encouraged to do activations collaboratively with other brands or partners. Depending on the scale, activations can require significant resources and support from the KGP team.
Note: Holiday dates and timeframes cost more because team members are asked to work on holidays, and the demand for the space is higher.
After we review your application, we will discuss options with each business specifically to find the right fit and opportunity.
Q: Is there a consignment fee or payout schedule for my items sold through the KGP?
A: We will collect a 35% consignment fee per item sold. Sales reports and payouts are conducted by email request only. Please send all sale inquiries to joshua@bld.email.
Q: Can I wholesale my items or is KGP only consignment or pop-up based?
A: Yes, wholesale is acceptable. Please get in touch with us to confirm and share an updated linesheet.
Q: Are there any restrictions on the type of products that can be sold at KGP?
A: No, we don’t have restrictions on the type of products as long as they abide by State of CT commerce laws and regulations.
Q: Can I do pop-ups or special releases at KGP?
A: Yes, and it is encouraged! We are willing to collaborate to host a pop-up for your brand at our storefront. Product releases and special events are strongly encouraged as well. Please email us to discuss details.
Q: What is the overall cost of having a Pop-Up?
A: $50 per day.
Q: Why is the sales fee 35%?
Sales support: Our employees interact with consumers, help to make sales, and promote the pop-up activation; which takes away from promoting and encouraging sales for products we own.
Resources: Additionally, we operate the point of sale on your brand's behalf while utilizing our shopping bags and whatever extra resources the store has to offer.
Logistics: We coordinate the small details and help to carry out the brand's vision. Includes the time it takes to prepare the retail area and the probability of back-stocking inventories to make room for the brands' products.
Q: Can I leave any products to sell in-store after my pop-up date?
A: Yes this is a possibility, please coordinate with Josh (store buyer) for approval and onboarding steps.
Q: Is a DJ possible at this event? If so, does KGP provide the DJ?
A: A DJ could be featured during an activaiton. Although we don't provide a DJ for the event, we may assist in booking one on your behalf. Please inquire about booking rates.
Q: Do you guys have a speaker system/aux?
A: Yes, we have store speakers that utilize Sonos software.
Q: Can I have snacks and drinks during the Pop-Up?
A: You can have snacks and drinks at the Pop-Up. You are responsible for leaving the space how you found it or better.
Q: Can I utilize all of the KGP space?
A: If you'd like extra floor space, get in touch with us to explore your options. As is, you will be provided a dedicated space in an agreed-upon area of the shop.
Q: Can you provide me with a photo of the Space?
A: Coming soon!
Q: Will KGP create the flyers and marketing materials for the Pop-up?
A: Brands should be prepared to create their own marketing materials but our team is dedicated to being supportive and collaborative to help promote your event. We will provide our branding assets but if you do need a flyer or design support, please reach out to discuss options.
Q: Can KGP assist with the marketing rollout for the Pop-Up?
A: To increase consumer involvement, we do indeed promote consistently on the Know Good Market social media for your event.
Q: Can I do a giveaway for the Pop-Up?
A: You are free to do any special promotions you see fit.
Q: Is there a restroom located at KGP?
A: Yes, there is a public restroom located outside of our unit in the building.
Q: Is there access to water at KGP?
A: Yes, there is access to water in our unit.
Q: Is there a reserved parking spot where I can park?
A: No, we don't have a designated parking place, but there is a public lot located next to the building and plenty of street parking in the neighborhood.
Q: Will KGP assist with the Pop-Up's supplies?
A: No, although we do have a few things that can be useful in most cases. We encourage you to build a To-Do list 1-2 weeks before your event so you are prepared and have gathered any necessary materials on time.
Q: What time would be ideal to arrive for the Pop-Up?
A: We advise you to arrive 1 and a half hours before the Pop-Up.
Q: Does rain affect foot traffic?
A: Rain is undoubtedly an influence, but there are many others as well. We make an effort to focus on the things we can control rather than the ones we cannot.
This initiative draws inspiration from the success and spirit of Know Good Market, the street food night market series with deep roots in the Parkville neighborhood. Just as Know Good Market has always sought to bridge different communities, KGP channels this ethos into a new, evolved version, offering an alternative opportunity for collaboration and connection.
KGP is brought to life through the ongoing efforts of the Floor–Plan retail activation initiative, in partnership with non-profit reSET and creative agency Breakfast Lunch & Dinner. Together, we are committed to fostering a space that empowers small businesses and contributes to the vibrancy and diversity of Hartford.
